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The process of buying a house is not always easy. There are numerous requirements to consider before making a decision, and for those who are not experts in real estate markets, this task can be emotionally (and financially) draining! However, one thing is certain: the location of the house is one of the most important factors to consider, and if it is situated in a certified region, even better!



There are several environmental certifications associated with destinations, all of which address issues such as the environment, local safety, responsible management of natural resources, among others. Some of the most internationally recognized certifications in the market are EarthCheck, LEED (for neighborhood projects), Green Destinations, and Biosphere Responsible Tourism. All of these encompass a wide range of environmental, social, and economic criteria that must be met for a destination to deserve such recognition.

In light of this reality, it becomes crucial for the real estate sector that destinations increasingly have these kinds of concerns because, more than ever, investors from all parts of the world seek security, quality, and sustainability in the process of acquiring their properties. By obtaining an environmental certificate, a destination demonstrates compliance with international standards and requirements in this area, bringing benefits to both buyers and real estate agents.

On the Real Estate side, agencies can promote properties located in certified destinations to their clients as secure and reliable investments, attracting more interested buyers and facilitating the closing of deals. On the other hand, an environmentally certified destination will have construction concerns, seeking to adopt less invasive construction methods that minimize environmental impacts. The certification thus encourages responsible development and the preservation of the natural resources of the destinations.

Destination certification is also beneficial for property buyers, as it ensures that when purchasing a property, buyers will have access to essential services such as sanitation, water supply, electricity, waste collection, and public transportation.

Lastly, certification has a positive impact on property appreciation, as it generally attracts a greater number of buyers and investors, increasing the demand for properties in those regions. This appreciation can even contribute to greater economic development in the region, stimulating the emergence of new sustainable businesses and job creation.

One of the European cities certified with EarthCheck Bronze is Glasgow, Scotland, which aims to become one of the most sustainable places in the world to live, visit, and do business. In September 2021, the city partnered with EarthCheck with the goal of helping the city assess its environmental and social performance. From there, they began monitoring energy consumption, urban waste management, biodiversity, and other social and economic indicators. This helped the city identify areas that needed improvement and move toward sustainable development.

In conclusion, it can be said that certification drives the sustainable development of a destination, city, or region, attracting investments, promoting more responsible tourism, and improving the quality of life for its residents. All these factors will certainly contribute to enhancing the value of your home or real estate investment. So, what are you waiting for to choose a certified destination?

Founded in 2015, Green Stays is a Tour Operator that offers Sustainability consulting services. Through a simplified message, they aim to support their clients and partners and contribute to the preservation of the environment and local communities.


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Vicente Bento
Founder of Green Stays - Eco Tour Operator and Consulting Company based in Portugal. Consultant in Quality, Safety, Health, and Environment with extensive experience in Training and Auditing across various sectors of activity, including Tourism and Hospitality. Master's degree in Environmental Economics and Management from the Faculty of Economics, University of Porto, and a Bachelor's degree in Environmental Engineering from the School of Biotechnology - Catholic University.